All work Case study 3 of 10

Mamaroneck Beach & Yacht Club

Hospitality · Members club site

  • Role Designer and developer
  • Client Private members club
  • Scope Rebrand: full design and build
  • Hospitality
  • CMS

The work, up close

The four-section landing page

The brief

A rebranding effort for a club that has defined "the art of living" since 1885. I worked directly with the club's owner and handled both sides myself: the full design and the full build.

What I built

  1. 01

    Designed the site end to end as part of the club's rebrand, one on one with the owner.

  2. 02

    Built what I designed: a members-first site covering beach, yacht, tennis, dining, and events.

  3. 03

    Full-screen imagery leads; the club's waterfront does the selling.

  4. 04

    One stakeholder, direct line: every decision made with the owner, no telephone game.

Key decision

The club called for a unique, luxury design, so everything is custom. The landing page opens with a four-section navigation and hover effects that set a premium feel from the first screen.

Where it landed

The club's heritage, dating to 1885, carried into a new site I designed and built one on one with the owner.

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