Beach by Frankford
D2C Retail · E-commerce storefront
- Role UI Developer, MCG Strategic
- Platform Shopify
- Scope Full build
- E-Commerce
- D2C
The work, up close
The brief
Frankford's umbrellas had served resorts and concessionaires for a century; Beach by Frankford brought them to individual buyers for the first time. A full Shopify build, working directly with our in-house designers.
What I built
-
01
Built the full Shopify storefront, the brand's first direct-to-consumer channel.
-
02
Worked directly with our in-house designers to bring the Beach brand to the screen.
-
03
The complete buying flow: collections, fabric choices on each product, and cart to checkout.
-
04
Took a hundred-year-old B2B maker direct to consumers.
Key decision
The storefront runs on Shopify, built out in full from collections to checkout.
Where it landed
The brand opened its first direct-to-consumer storefront, built on Shopify from collections to checkout.